COMEDY CENTRAL BUMPER STICKER

The client wanted a low-end premium; typically it’s something for field reps to

give to their affiliates to promote either the brand at-large or a particular show.

Lanfair tossed around a lot of ideas: a fake shark fin that you could strap on and

terrify beach bums; a switchblade comb that alluded to the “I want my two

dollars!” scene in Better Off Dead; and a garment bag — nay, body bag — that was branded for its cop series, Reno 911!

Ultimately, the client went with a bumper sticker.

Lanfair looked at the challenge of creating a bumper sticker and said, “drats!”

Next he asked, “How do we flip this on its ear?” In a word: “Braille.”

Is the joke crass, insensitive?

Perhaps.

But he wanted to further Comedy Central’s brand identity as an equal opportunity offender who never minces, and lets everyone know that there are no sacred cows:

Humor can get to anyone, anytime, anywhere.

(Design: Mike Joyce)

David Lanfair